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Dynamic Pricing & Availability
Price every tee time for the round that actually shows up.
Time of day, day of week, season, and weather are the obvious levers. TeeWire adds one more: the Player Score, which keeps prime tee times for the golfers who actually show up.
What dynamic pricing means at a golf course.
Static tee time pricing leaves money on both sides of the table. Prime weekend slots that sell out in thirty minutes were underpriced. Wet Tuesday afternoons that go empty would have filled at a discount.
TeeWire's pricing engine handles demand and behavioral pricing together. The standard demand levers come with every account. The Player Score keeps prime inventory from being burned by chronic no-shows.
Demand-side pricing
The standard pricing levers, done right.
Four levers, configured at the granularity of a single tee time.
Time-of-day tiers
Distinct rates from early morning through twilight.
Day-of-week pricing
Every day can carry its own pricing structure.
Seasonal schedules
Build a full-year plan once. The tee sheet updates itself.
Remote override and block
Adjust pricing or block tee times from any device, in any location.
Behavioral pricing
The TeeWire Player Score.
A pro shop manager who has worked a course for twenty years knows which weekend regulars never miss a tee time. The TeeWire Player Score gives every shift, every season, and every new manager that same instinct, applied automatically at the moment of booking.
Fewer no-shows. Prime tee times kept for the golfers who show up. Pricing that responds to demand and conditions. The score is invisible to players, so regulars book without friction.
Deposit-required gating
The bookings most likely to go empty can carry a deposit, and regulars book without one.
Dynamic price uplift
The course either earns more on a prime slot or keeps it for a golfer who shows up.
Prime-time gating
The course keeps its most valuable tee times for players who actually show up.
Slow-day fill and peak capture
Prices drop to fill the quiet days and flex up to capture the peak ones.
The course stays in control.
Every rule in the pricing engine is set by the course. The pricing engine surfaces information; the course makes the call. The TeeWire engine optimizes for course revenue, and the course holds every override.
Questions
Dynamic pricing and the Player Score: FAQ
What is dynamic pricing for golf tee times?
Dynamic pricing lets the rate for a tee time change with demand: time of day, day of week, season and weather. The goal is to fill more slots at the right price, instead of one static rate.
What is the TeeWire Player Score?
The TeeWire Player Score is a per-player rating built into the TeeWire pricing engine. It protects against no-shows and keeps prime tee times for the golfers who actually show up.
How does TeeWire use weather data in pricing?
Pricing responds to the forecast as well as demand: prices can drop to encourage bookings on poor-weather days and flex up on clear-day peaks. The course sets the rules.
Will my regular golfers know they have a player score?
No. The Player Score is internal. Golfers see prices and booking options, never a score or a label.
How is this different from surge pricing on a ride-share app?
Surge pricing reacts to live demand alone. TeeWire's pricing engine also knows who is booking, and every rule is set by the course.
Can I run dynamic pricing on some tee times and flat pricing on others?
Yes. The pricing engine works at the granularity of a single tee time. The rules are layered, not all-or-nothing.
What happens to the player score if a golfer cancels for a legitimate reason?
The course makes the call. The Player Score is designed to surface patterns, not punish single incidents, and managers hold the override on any booking.
How quickly do pricing changes go live?
Immediately. A price change made on a manager's phone reaches the public booking page within seconds.
Is this pricing engine available on every TeeWire plan?
Time-of-day, day-of-week, seasonal, and remote-override pricing come with every account. Pricing detail is on the pricing page.
What courses running TeeWire say
Golf course operators running their tee sheet on TeeWire.
How I wished I found this years ago. Fast and simple to use. When the pandemic hit we were required to have mandatory tee times and this fit the bill. Being a busy daily fee nine hole course we do all the bookings over the phone maximizing all the available time slots.
Ron Lombardi
Owner, Midville Golf Club, West Warwick, RI
TeeWire enabled us to transition from a walk up facility to 100% prepaid tee times within 48 hours of our first call with the sales team. Their system is easy for our customers to use and our employees to manage, and customer service is always responsive. I highly recommend!
Tim McManus
Owner, Cedars Golf Club, Cutchogue NY
Ease of use, proficient reporting and the support team is quick to respond and make changes needed to fit our business model.
Vincent Prather, PGA
Director of Golf Operations, Marriott Lexington Griffin Gate Golf Resort & Spa (KY)
See the pricing engine on a real tee sheet.
A 20-minute walkthrough on a live demo tee sheet. Time-of-day tiers, the Player Score, and remote override, in one sitting.