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Marketing and messaging

Email and text exactly the golfers you mean.

Because one database holds the tee sheet, the register and the golfer record, the marketing list is not a separate list at all. It is the course's own golfer records, kept current by the rounds your staff are already checking in. Send to everyone, or to a slice of it: the golfers playing tomorrow, one membership type, or the golfers who have not been out in six months. Build the email in a drag and drop editor or start from a template, then see the reach, the clicks and the revenue that followed. The list belongs to the course, and full data export is standard.

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TeeWire, Marketing

The problem

Where this usually falls apart.

Not because anyone is doing it wrong, but because the pieces were never designed to share a database.

  • The marketing list lives in one platform and the golfer records live in the tee sheet, so somebody exports a spreadsheet every few weeks and the two drift apart in between
  • Every golfer on the list gets every message, because the list has no idea which of them is playing tomorrow, which of them is a full member, or which of them last played in March
  • A golfer who changes an email address, or asks to stop hearing from the course, gets updated in one system and not the other
  • Confirmations and reminders go out carrying a vendor brand, so the golfer remembers the platform instead of the course
  • One more platform subscription, one more login for the staff to keep straight, and one more vendor to call when a send does not go out
  • When the course changes software, the list stays behind with the old vendor, and outreach restarts from zero at the exact moment it can least afford to

Capabilities

What marketing and messaging includes.

Who you send to

One database holds the tee sheet, the register, the member roster and the golfer record. That is what makes a targeted send possible: the people you want to reach are already a selection against records the course owns, so the audience is chosen rather than assembled.

Email campaigns to your own golfer list

Campaigns go to the course's own golfer list, built from real golfer records in TeeWire, and they send from inside TeeWire. No export, no re-upload, no second login.

Target any slice of your database

Send to the whole list when the whole list is the audience, and to a segment when it is not. Membership type, when a golfer last played, the day they are booked on: the database that runs the course is the database the send targets, so a segment is a selection rather than an export.

The golfers playing tomorrow, and nobody else

Frost on the greens, a course closed by flooding, a start pushed back two hours. Pick the day, or a time range inside it, and the message goes to the golfers booked in that window. A 6am text about a two hour delay is the difference between a golfer driving over and a golfer sleeping in, and the afternoon sheet never needs to see it.

One membership type, one message

Send one membership type a different email than the rest of the list gets. The full members hear about the club championship, the twilight members hear about twilight, and neither group sits through a message written for somebody else. It works the same way for text.

The golfers you have not seen in six months

The records that hold every booking also hold the last time each golfer played, so a send can go to the golfers who have not been out since spring. That is who a win-back offer is actually for, and targeting it means the regulars who were coming anyway are not handed a discount they never needed.

Text, for what has to arrive now

Some messages have to reach a golfer before they leave the house. Weather calls, a start time that moved, confirmations and reminders all go to the phone from the same system that took the booking, so the numbers you text are the ones on the records your staff already work in.

The message itself

Campaigns are built where the golfer records already live, so designing the email, choosing who gets it and seeing what it produced are one job in one place.

Drag and drop, no HTML required

Build the email by dragging blocks onto the canvas: headings, text, images, buttons, files, dividers and spacers, in one, two or three column layouts. A panel beside it sets the content width, the backdrop and card colors and the link color. A raw HTML block is there for anyone who wants it, and nothing requires you to touch it.

A template library to start from

Ready designs for the sends a course actually makes: weekend tee times, twilight rates, a monthly newsletter, tournament and league signup, membership and season pass, lessons and clinics, grill night, and a win-back for golfers who have drifted. Every one is fully editable, so a template is a starting point rather than a cage.

Your course and your golfer fill themselves in

The course name, the course phone and each golfer's first name fill in automatically when the campaign sends. Personalization is a property of the record rather than a merge file somebody prepares beforehand.

What the send actually produced

Every campaign reports what it did: the golfers it reached, the clicks and the click rate, the redemptions that followed, and the revenue attributed to those clicks over the thirty days after. Because the campaign, the tee sheet and the register run on one database, that revenue is measured against the course's own sales.

Automatic confirmations and reminders

Confirmation emails and reminders send automatically after a booking. It is the cheapest no-show work a course can do, and it runs without anyone remembering to do it.

Messages that carry your brand

Confirmation emails are white-labeled to the course brand. The golfer sees your name and your logo on the message, with no marketplace logo competing for the click.

Waitlist alerts that refill the sheet

Golfers join a waitlist for a preferred time and get notified by email when a spot opens, with text alerts available, so cancellations get back in front of interested golfers without staff chasing them.

The list is yours

The golfer records, the consent behind them, and the standing ability to take all of it with you.

Text consent that belongs to your course

When a golfer opts in to texts while interacting with your course, that consent is granted to your course alone. TeeWire does not use the number to text on behalf of another course, and no mobile information is shared with third parties for marketing. Golfers opt out by replying STOP.

Newsletters from the website back end

The same email marketing platform runs on the back end of your course website and on the tee sheet, so the newsletter and the site are managed in one place rather than two.

Or keep the email platform you already run

Courses already invested in an outside email marketing platform can connect it to TeeWire and keep sending confirmations, reminders and promotions from the tool their staff already knows.

The list is yours, and it leaves with you

Names, emails and booking histories sit on customer records the course controls, and full data export is a standard part of TeeWire at any time, not a retention lever held over a renewal.

It comes with you when you switch

Courses moving to TeeWire bring their marketing email list into a course-owned system rather than leaving it on a third-party platform, along with customer records and historical bookings.

TeeWire, email templates

How it works

A day of marketing and messaging in TeeWire.

  1. A booking creates the record

    A golfer books a tee time and a customer record exists in TeeWire. There is no list building exercise, because the list is the golfer records.

  2. The confirmation goes out in your name

    An automatic confirmation email sends, white-labeled to the course brand, from the same system that holds the booking.

  3. The reminder does the no-show work

    A reminder follows before the round, by email or text, so the tee time stays in front of the golfer without a staff member picking up a phone.

  4. Weather turns and you text the sheet

    Frost, flooding, a two hour delay. Select the day or the time range it affects and the text goes to those golfers rather than to everyone, and the same selection works for email. The messages and the tee sheet are the same system, so there is no list to build first.

  5. The campaign goes to the golfers it is for

    When it is time to promote a league, an outing or a slow Tuesday, build the email in the drag and drop editor or start from a template, then choose who gets it: the whole list, one membership type, or the golfers who have not played since spring. Afterward the campaign reports its reach, its clicks and the revenue attributed to it.

TeeWire, email designer

Connected by design

Marketing and Messaging does not run on its own.

Every module writes to the same database, so none of these hand copies to each other.

Online Tee Times Bookings on your own site create the records every message goes to. Tee Sheet The sheet those confirmations, reminders and weather texts go out from. Point of Sale The register writes to the same golfer record the campaign sends to. Waitlist Golfers opt in, and the alert goes out by email or text. Event Registration Announce the outing, then email and text the field. Member and Dues Billing Membership type is on the same record the campaign targets. Website Design The newsletter platform runs on the back end of your course site. Integrations Connect the email marketing platform your course already runs.

Common questions

Straight answers.

Do I need a separate email marketing platform?
No. Email marketing is available inside TeeWire as an add-on, and campaigns go to the course's own golfer list, built from real golfer records rather than a spreadsheet exported out of another system. The same platform runs on the back end of a TeeWire course website, so the newsletter and the site are managed in one place. Courses already invested in an outside email tool can connect it instead and keep working the way they work today. The difference when the sending lives inside TeeWire is that the message and the golfer record are the same data, which is what lets a send go to one group rather than to everybody, and there is one company to call when a campaign does not go out.
Can I send to only certain golfers instead of my whole list?
Yes. TeeWire is the single source of truth for the course on one database, so the golfer records that run the tee sheet, the register and the membership roster are the same records a campaign targets. That means a send can go to the whole database or to a slice of it: the golfers booked on one day or inside one time range, one membership type, or the golfers who have not played in six months. Choosing the audience is a selection against records the course already owns rather than a list somebody assembles and uploads. It works the same way for email and for text.
Can I text only the golfers affected by a frost delay or a closure?
Yes, and email works the same way. Pick the day, or a time range inside it, and the message goes to the golfers booked in that window rather than to your whole list. A 6am text about a two hour frost delay is the difference between a golfer driving over and a golfer sleeping in, while the golfers on the afternoon sheet never need to see it. Because the messaging and the tee sheet are one system, choosing the recipients is a selection on the sheet, not a list somebody assembles while the weather is still moving.
Can I send one membership type a different email than everyone else?
Yes. Membership type is one of the ways a send is targeted, so the full members and the twilight members can get two different emails on the same morning, or one group can get a message the rest of the list never sees. The membership records and the marketing run on the same database, so picking the group is a selection rather than an export, a filter in a spreadsheet and a re-upload. It works the same way for text.
Can I reach golfers who have stopped coming?
Yes. The records that hold every booking also hold the last time each golfer played, so a campaign can go to the golfers who have not been out in six months. That is the audience a win-back offer is actually for, and targeting it means the regulars who were coming anyway are not handed a discount they never needed. The template library comes with a win-back design to start from.
Do I need to know HTML to build an email?
No. The designer is drag and drop: pull headings, text, images, buttons, files, dividers and spacers onto the canvas, arrange them in one, two or three column layouts, and set the content width, the colors and the link color in a panel beside it. Start from one of the ready templates if you would rather not start from a blank canvas, and edit any part of it. A raw HTML block is available for anyone who wants that level of control, and nothing requires you to use it.
How do I know whether a campaign worked?
Every campaign reports what it produced: how many golfers it reached, how many clicked and at what rate, how many redemptions followed, and how much revenue is attributed to those clicks over the thirty days after the send. Because the campaign, the tee sheet and the register run on one database, that revenue figure is measured against the course's own sales.
What can TeeWire text golfers about?
Confirmations, reminders and the weather calls that protect a tee sheet: a frost delay, a course closed by flooding, a start time that moved. Waitlist alerts are available by text as well, so a golfer waiting on a preferred time hears about the opening while it is still open. Texting runs from the same system as the tee sheet, so the recipients can be the golfers booked on one day, the golfers inside one time range on it, or any other group the database can pick out.
Who owns the golfer list, and can I get it out?
The course owns it, and yes, at any time. Names, emails and booking histories live on customer records the course controls, and full data export is a standard part of TeeWire rather than something negotiated at renewal. Courses switching to TeeWire also bring their marketing email list into a course-owned system rather than leaving it behind on a third-party platform. A course that owns its list can reach its golfers directly on the day it needs to. A course that does not is starting from zero.
Do I have to move my golfer list over myself?
No. TeeWire does the migration, and it is not billed as a service engagement. Tee sheet templates, historical bookings, customer records, pricing rules and gift card balances come across in five days, and your golfer list comes with them rather than staying behind with the old vendor. Support afterward is 100% U.S. based, from people who know golf operations, not just the software.
Will the confirmation email look like it came from my course?
Yes. Confirmation emails are white-labeled to the course brand, and golfers book on a page carrying the course's own name and branding on the course's own domain. The brand stays consistent from your homepage through the booking to the confirmation, because the website, the booking engine and the messaging come from the same company. One provider. One phone call. One company.

See it send to your own list.

Thirty minutes on your tee sheet: the golfer records, a segment, a campaign, a confirmation and a weather text, all from one login.

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