Marketing automation and messaging
Email and text exactly the golfers you mean.
Because one database holds the tee sheet, the register and the golfer record, the marketing list is the course's own golfer records, kept current by the rounds your staff are already checking in. Send to everyone or to exactly the golfers you mean, then see what the send produced. Marketing automation takes care of the everyday sends: tee time reminders and waitlist alerts by email and text; birthday, anniversary and no-show messages; and a post-round email that asks for a Google review. The list belongs to the course, and full data export is standard.
The golfer list
What a course asks of its marketing.
Campaigns, automated emails and texts, and weather calls, all from the golfer records the course already keeps.
- One golfer list, kept current by the tee sheet and the register
- Each message reaching the golfers it was written for
- One opt out, updated in one place
- Confirmations and reminders that carry the course's brand, so the golfer remembers the course
- One login, and one company to call about any send
- A list that belongs to the course and moves with it
Capabilities
What marketing and messaging includes.
Who you send to
One database holds the tee sheet, the register, the member roster and the golfer record, so every audience comes from the same records.
Email campaigns to your own golfer list
Campaigns go to the course's own golfer list and send from inside TeeWire, under one login.
Target any slice of your database
Send to the whole list, or to exactly the golfers a message is for.
The golfers playing tomorrow
A frost delay text reaches exactly the golfers booked that morning.
One membership type, one message
The full members hear about the club championship, and the twilight members hear about twilight.
The golfers who have drifted away
A win-back offer reaches exactly those golfers, while the regulars keep their usual rate.
Text, for what has to arrive now
Weather calls, a start time that moved, confirmations and reminders go to the golfer's phone from the same system that took the booking.
Marketing automation
Automated emails and texts go out on their own.
Automatic booking confirmations
A booking gets its confirmation automatically.
Tee time reminders by email and text
A reminder goes out before the round by email or text, the cheapest no-show work a course can do.
Birthday and anniversary messages
Golfers get a birthday message and an anniversary message from the course, sent automatically.
No-show messages
A golfer who misses a booked tee time hears from the course automatically.
Waitlist alerts by email and text
A canceled tee time goes straight back in front of the golfers waiting for it, by email or text.
Post-round Google review requests
After the round, an email asks the golfer for a Google review of your course.
The message itself
Designing the email, choosing who gets it and seeing what it produced are one job in one place.
Drag and drop email designer
Build the email on a drag and drop canvas.
A template library to start from
Ready designs for the sends a course actually makes, every one fully editable.
Your course and your golfer fill themselves in
Personalization happens on send.
What the send actually produced
Every campaign reports what it did, down to the revenue, measured against the course's own sales.
Messages that carry your brand
Confirmation emails are white-labeled to the course brand.
The list is yours
The golfer records, the consent behind them, and the standing ability to take all of it with you.
Text consent that belongs to your course
When a golfer opts in to texts with your course, that consent is granted to your course alone. Golfers opt out by replying STOP.
Newsletters from the website back end
The same email marketing platform runs your course website newsletter and the tee sheet, managed in one place.
Or keep the email platform you already run
Courses already invested in an outside email marketing platform can connect it to TeeWire.
The list is yours, and it leaves with you
Full data export is a standard part of TeeWire at any time.
It comes with you when you switch
Courses moving to TeeWire bring their marketing email list with them, along with customer records and historical bookings.
How it works
A day of marketing and messaging in TeeWire.
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A booking creates the record
A golfer books a tee time and a customer record exists in TeeWire, so the list builds itself.
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The confirmation goes out in your name
An automatic confirmation email sends, white-labeled to the course brand.
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The reminder does the no-show work
A reminder follows before the round, by email or text.
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Weather turns and you text the sheet
Frost, flooding, a two hour delay: the golfers it affects hear about it, by text or email.
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The campaign goes to the golfers it is for
Promote a league, an outing or a slow Tuesday to exactly the golfers it is for, then see what it produced.
Connected by design
Marketing works with the rest of TeeWire.
The tee sheet, the register and the member roster all see the same golfer record every message goes to.
Common questions
Straight answers.
Do I need a separate email marketing platform?
Does TeeWire have marketing automation?
Can I send to only certain golfers instead of my whole list?
Can I text only the golfers affected by a frost delay or a closure?
Can I send one membership type a different email than everyone else?
Can I reach golfers who have stopped coming?
Do I need to know HTML to build an email?
How do I know whether a campaign worked?
What can TeeWire text golfers about?
Can TeeWire ask golfers for a Google review after their round?
Who owns the golfer list, and can I get it out?
Do I have to move my golfer list over myself?
Will the confirmation email look like it came from my course?
What operators say
Golf course operators who run TeeWire, in their own words.
Since CourseLogix's involvement, we have sold over 135+ new memberships, which is more than we have sold in the last 10 years combined. What's just as impressive is our banquet revenue and outing revenue has doubled since last year.
Omar Demara
Chief Financial Officer, Oakhurst Golf & Country Club
In the first year, we saw a 30% increase in revenue. Each year our revenue is climbing, and last year we've increased our revenue by 24%. All of their tools have set us apart from our competition.
Matt Horn
Head Golf Professional, Huntmore Golf Club
You won’t find a more fairly priced company that is able to deliver the results that CourseLogix has for us. CourseLogix has played a big part in our overall business success this year and we look forward to the future opportunities that our partnership provides.
Don Helinski
Communications Manager, Forest Dunes Golf Club (MI)
See it send to your own list.
Thirty minutes on your tee sheet: the golfer records, a segment, a campaign, a confirmation and a weather text, all from one login.