Rewards program
A rewards program that only pays off when they book direct.
Golfers earn Tokens on tee times booked through your own site and spend them on rewards you set up. You choose what a dollar earns, whether joining comes with a bonus, and when a balance goes stale. What the program owes you can read off the same screen. U.S. based people to call when you have a question.
The problem
Where this usually falls apart.
Not because anyone is doing it wrong, but because the pieces were never designed to share a database.
- The loyalty program is a punch card in a golfer wallet. It knows how many rounds they have played and nothing else, it cannot be counted at month end, and a lost card is an argument at the counter.
- The rewards that do exist belong to a marketplace rather than to the course. They bring the golfer back to the marketplace, build the marketplace list, and teach the golfer that the deal lives somewhere other than your site.
- A standalone loyalty app is a second system with a second login and a second list of golfers, and it cannot see what the golfer actually spent because the register is somewhere else.
- Nobody can say what the program owes. Points have been handed out for years, no one has priced the outstanding balance, and the liability only becomes real when golfers start redeeming.
- The program rewards whoever books the most, which quietly ignores the golfer who books once and brings three friends every time.
Capabilities
What the rewards program includes.
Golfers earn on your site, not on a marketplace
Tokens are earned on tee times booked through your own site. A golfer who books the same round through a third party earns nothing, which makes booking direct the cheaper choice for them rather than a favor they do you.
You set what a dollar earns
Tokens earned per dollar is a number you choose and can change. It is the one dial that decides how generous the program is, and it is yours rather than a vendor default you cannot reach.
A Token is worth the same thing every time
The value is fixed at 100 Tokens to the dollar and does not float. That is what lets a staff member answer "what are these worth" at the counter without opening anything.
Earning is scoped to the round itself
Green fees and cart earn. A card surcharge never earns, so the program never pays a golfer a reward for a fee that was never revenue to begin with.
A signup bonus, if you want one
Joining can hand a golfer a starting balance, which gives the front desk a concrete reason to ask. Set it to zero and joining gives nothing away.
Tokens expire on inactivity, not on a date
The clock counts months since that golfer last earned anything, so a regular never loses a balance while they are still playing. Set it to zero and Tokens last forever, which is a decision about your books rather than a setting to leave alone.
One program across the whole club
The settings apply to the club, not to whichever course you happen to be looking at. On a property with more than one course, a golfer carries one balance rather than one per gate.
The outstanding balance is priced on screen
How many golfers hold Tokens, how many Tokens are outstanding, and what those Tokens are worth in dollars are shown together, alongside what was earned and spent over the last thirty days. The program is a number you can look up rather than a liability you discover.
You decide what Tokens buy
Golfers spend Tokens on the rewards you set up. The program is a currency your course issues, not a catalog somebody else picked for you.
MAKERs are defined once
A MAKER is a golfer whose bookings average enough players to fill a tee time. The thresholds sit with the rewards settings and are the same numbers the Tee Time MAKER Report reads, so the program and the report never disagree about who counts as one.
It has an off switch
The program runs when you turn it on. A course that wants to set the numbers up, look at them, and decide later can do exactly that.
How it works
How the program runs.
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You set the give
Pick what a dollar earns and whether joining comes with a bonus. With Tokens fixed at 100 to the dollar, those two numbers are the whole economics of the program, and you can work out what you are handing back before a single golfer joins.
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A golfer joins at the counter or on your site
They pick up the signup bonus if you set one. From that point they are a golfer with a balance rather than a name on a list.
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They book direct and earn
Green fee and cart on tee times booked through your own site add Tokens to their balance. The same round booked through a marketplace adds nothing, and regulars work that out quickly.
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They spend Tokens on what you offer
Redemption comes out of the rewards you set up, so the give stays inside the things you actually want to move.
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You watch the balance and the Makers
Tokens outstanding and what they are worth sit on the same screen as the settings, and the Maker thresholds you set here are the ones the Tee Time MAKER Report uses to tell you which golfers are filling your tee sheet.
Connected by design
Rewards Program does not run on its own.
Every module writes to the same database, so none of these hand copies to each other.
Common questions
Straight answers.
What is a Token actually worth?
Do golfers earn Tokens when they book through a third party?
Do Tokens expire?
How do I know what the program owes?
Does the program work across more than one course?
See the rewards program on your own tee sheet.
Thirty minutes, your rates, and a straight answer on what a program at your course would hand back. If you switch, we do the migration ourselves at no charge and your existing loyalty balances come with you.